kiWW, Samsara Pack Smart Luggage

kiWW’s men’s lifestyle brand MI VI has partnered with the luggage maker to debut a new line of travel products.

License Global

September 11, 2019

1 Min Read

MI VI, a men's lifestyle brand by kathy ireland Worldwide, has partnered with Samsara to launch a new line of smart luggage.

The new partnership's line, named MI VI by Samsara, recently completed a round of marketing materials that includes images and videos of the new luggage collection. It will leverage Samsara's smart carryon suitcase, which was recently named by Forbes as the Best Smart Luggage of 2019.

“The MI VI brand brings together luxury design and technology to help support our customers' needs. MI VI by Samsara is the most tech-savvy, smart, luxury luggage available on the market today," says Tommy Meharey, vice president, kiWW. The deal sees Samsara leveraging kiWW's marketing expertise to marry the men's lifestyle brand MI VI with the technology found in Samsara's luggage collection.

The deal sees Samsara leveraging kiWW's marketing expertise to marry the men's lifestyle brand MI VI with the technology found in Samsara's luggage collection. News of the deal follows the announcement earlier this year that Kathy Ireland joined the Samsara board of directors.  

"Combining the brand marketing expertise of kiWW and the design and tech innovation of Samsara smart luggage puts us in an advantageous position in the competitive luggage marketplace,” says Atara Dzikowski, chief executive officer, Samsara. “Partnering with Kathy and Tommy, and the incredible team at kiWW, whose marketing skills are unmatched, allows us to provide consumers with the next generation of transformative travel luggage."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like