April 6, 2018
Heineken USA has launched the first of five 2015 #Heineken100 product collaborations with streetwear brand Kith NYC.
The ultra-limited offering, designed by KITH Founder Ronnie Fieg, a Heineken-inspired sweatshirt, sweatpants and t-shirt.
Now in its sixth year, the #Heineken100 program celebrates the beer brand with custom collaborative products. Other partners this year include Union in Los Angeles, Alchemist in Miami, RSVP Gallery in Chicago and Concepts in Boston.
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