New Era Cap Company has launched the New Era x Kid Cudi Cleveland All-Star 59FIFTY, a cap that celebrates Kid Cudi’s ties to the MLB All-Star Game’s host city of Cleveland, Ohio.
The new cap is a culmination of a design partnership with Kid Cudi. It takes a unique approach to the “C” logo of Cleveland’s baseball team by adding graffiti like dripping elements to the image. The New Era x Kid Cudi Cleveland Indians 59FIFTY® will be available later this month at Xhibition Cleveland and online at Xhibiton.com.
“We are excited to work with a musical artist that is so closely tied to Cleveland through his music and appreciation for baseball,” says Tim Shanahan, director, baseball, New Era Cap.
The hat deals follows a recent partnership between New Era and the WWE.