Kid Cudi Pays Homage to Hometown with New Era Deal

New Era Cap pays homage to hip-hop artist Kid Cudi’s hometown of Cleveland, Ohio.
License Global

July 3, 2019

Kid Cudi Pays Homage to Hometown with New Era Deal

New Era Cap Company has launched the New Era x Kid Cudi Cleveland All-Star 59FIFTY, a cap that celebrates Kid Cudi’s ties to the MLB All-Star Game’s host city of Cleveland, Ohio.

The new cap is a culmination of a design partnership with Kid Cudi. It takes a unique approach to the “C” logo of Cleveland’s baseball team by adding graffiti like dripping elements to the image. The New Era x Kid Cudi Cleveland Indians 59FIFTY® will be available later this month at Xhibition Cleveland and online at Xhibiton.com.

“We are excited to work with a musical artist that is so closely tied to Cleveland through his music and appreciation for baseball,” says Tim Shanahan, director, baseball, New Era Cap.

The hat deals follows a recent partnership between

New Era and the WWE

.

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