Bluestar Alliance’s Kensie brand, in partnership with Mitchell Simone, has launched its own e-commerce site.

The new website will aim to encompass the aesthetic of the brand and will showcase a wide array of products, including merchandise from its licensees including G-III for apparel, Mamiye Brothers for denim, Vida Shoes for footwear and Komar for sleep.

The launch also highlights the brand’s foray into the digital world and its intent on making a strong footprint through its e-commerce channel, according to Bluestar.

Kensie’s new e-commerce site can be found at Kensie.com.