Exclusive to Claire's, the Katy Perry Prism collection will debut in May and coincide with start of Perry's Prismatic World Tour. The collection will remain in stores through 2016 with new additions made throughout.
Perry will work closely with Claire's internal design team to develop items inspired by her body of music (including her latest hit single “Roar”) and the message behind her “Prism” album. Products will include seasonal novelty pieces, collectibles and product inspired by the lyrics and titles of Perry's greatest hits, with regular updates planned.
"Katy aligns perfectly with our brand mission and resonates with our friends and customers around the world," says Jim Fielding, chief executive officer, Claire's. "We are thrilled, humbled and honored to embark on this adventure with her. She is the perfect partner for our brand."
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