Karen Millen Styles Ascot Racecourse

EUROPE–The British horse track Ascot Racecourse has formed a global partnership with the fashion label Karen Millen to launch a spring/summer collection inspired by the brand’s flagship race event, Royal Ascot.
License Global

April 11, 2018

Karen Millen Styles Ascot Racecourse

IMG, which represents both brands, brokered the deal.

The new collection contains 18 co-branded pieces including dresses, skirts, tops, trouser suits and jumpsuits. Each piece has also been marked for the Royal Enclosure, the Queen Anne or Village Enclosures, in line with Royal Ascot’s dress code and style guide.

“While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot,” says Juliet Slot, chief commercial officer, Ascot Racecourse.  “We are delighted to be working with Karen Millen, who shares so many of our own values when it comes to fashion. We have developed an exciting range of co-branded occasion wear pieces that are available to racegoers and on the high street this summer.”

The Karen Millen x Royal Ascot collection is now available in Karen Millen stores and online at KarenMIllen.com. Select pieces will also be

available on-site at the Royal Ascot in the flagship Ascot Shop, which is managed by IMG.

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