Kappa Unveils 24 Hours of Le Mans Capsule Collection

New collection includes a team kit and fanwear.

License Global

June 4, 2024

2 Min Read
24 Hours of Le Mans jersey by Kappa.
24 Hours of Le Mans jersey by Kappa.Kappa

Kappa’s new 30-piece collection of sportswear clothing and accessories focuses on the iconic navy blue synonymous with the 24 Hours of Le Mans, with touches of black, white and beige found in the Heritage line. 

The collection includes: 

  • Team Kit: Simple, smart, statement pieces to identify event staff. Based on the ACO’s signature navy, with red, white and blue details, the range includes a nod to the Tricolore French flag. 

  • Fanwear: A sportswear range for every day, with two Kombat shirts in shades of black and blue and several accessories – three caps, a bob hat and a sling bag. The fanwear also sports reflective logos in honor of the after-dark racing at Le Mans. 

  • Heritage: A range composed of the brand’s Robe Giovani premium selection – a vintage, preppy style with thoughtful details. The unique logo featuring both brands cements the partnership. 

As the official outfitter of the 24 Hours of Le Mans, Kappa will play a high-profile role at the world’s greatest motor race. The ACO is collaborating with the well-known Turin-based brand established in 1967, a purveyor of high-quality, stylish garments. Permanent ACO staff members will sport Kappa clothing, and the brand will design a new range each year until 2026 under the 24 Hours of Le Mans license. 
The capsule collection is on sale in ACO stores and on Kappa.fr. Racegoers will find the Kappa stand in the Race Village at the circuit. 
This partnership was brokered by the 24 Hours of Le Mans’ exclusive licensing agency, IMG. 

Related:Kappa Announced as Official Supplier of 24 Hours Of Le Mans Sportswear

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like