The shoe was designed to tell the story of the Coolhaus brand. On the heel of new K-Swiss sneaker are the words “200 Miles,” written in pink lettering. The embellishment is a reference to Natasha Case, Coolhaus founder, and the 200-mile hike she endured after her ice cream truck broke down while driving to Coachella for a promotion. Case believes the story is a symbol of the perseverance that helped launch Coolhaus to become the company it is today and was excited to include it as part of the design.
“It was a very, very strong partnership from the get-go,” says Case, speaking toFootwear News
. “I felt like they really wanted to hear my thoughts and understand the story and embed themselves in the brand as much as possible.”
Coolhaus is not a stranger to licensing partnerships. In 2017, the brand partnered with Moose Toys to debut aspecial-edition flavor
in honor of the launch of the Comic-Con-exclusive
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