Junk Food Plans Brand Extension

 Frequent licensee Junk Food Clothing has tapped the brand management agency Artestar to license its own brand.

April 6, 2018

Junk Food Plans Brand Extension

Frequent licensee Junk Food Clothing has tapped the brand management agency Artestar to license its own brand.

Artestar plans to extend the t-shirt company’s brand into categories beyond vintage apparel including footwear, outerwear, home décor, housewares, bedding, sporting goods, back-to-school and stationery.

Product will be based on the Junk Food Designs collection, an original line that is the company’s third best-selling brand amidst Junk Food’s licensed lines for brands like the NFL, Disney, DC Comics and Coca-Cola.

“I see an amazing opportunity in utilizing Junk Food’s vast archive of what really is pop art–completely original creations done mostly by hand by their super-talented design team, and popularized on the modern medium of the t-shirt–to expand the brand beyond its current place as a leader in the t-shirt design world into a leader in product design at large,” says David Stark, president, Artestar.

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