The cross-category collection includes misses and girls apparel, jewelry, handbags, accessories, watches, footwear, bedding and fragrances.
“Known for their world-class brand partnerships, loyal customers and incredible value, Kohl’s was the perfect choice to create an exclusive lifestyle collection that captures the LA style and attitude of the Juicy Couture brand,” says Jamie Salter, chairman and chief executive officer, Authentic Brands Group. “The partnership provides women across America, who love to have fun with fashion, access to the casual chic brand.”
Kohl’s is supporting the launch of Juicy Couture with a robust marketing campaign that includes a new partnership with Refinery29. For the first time, Kohl’s is engaging the popular online lifestyle destination to partner with key trend-setting bloggers and to host celebratory events.
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