Juicy Couture Tracks Sportswear Deal

NYC Alliance will design, produce and distribute branded sportswear products for the company.
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License Global

February 19, 2020


Authentic Brands Group has announced a key partnership with NYC Alliance for the Juicy Couture brand for a line of sportswear.

“Juicy Couture is one of the foundational brands at ABG. We are pleased to appoint NYC Alliance as a partner – we have no doubt they will deliver tremendous value to the brand,” says Jarrod Weber, group president, lifestyle, Authentic Brands Group. “This is only the beginning of a renewed emphasis around Juicy Couture including a robust marketing strategy.”

NYC Alliance will design, produce and distribute branded sportswear products for women including tees, dresses, cardigans, track suits and more. The agreement also includes distribution rights ranging from department stores to specialty retailers as well as select multi-branded e-commerce throughout the United States and Canada.

“Juicy Couture pioneered the track category, permeating mainstream fashion and pop culture,” says Bo Guo, chief executive officer, NYC Alliance. “In today’s competitive landscape, it’s imperative

to leverage strong, recognizable brands that sit firmly in the minds and hearts of consumers. We’re excited to partner with ABG to continue the Juicy Couture legacy and introduce the brand to a new generation of tastemakers.”

Fans of the brand in the U.S. and Canada can expect to see product available at retailers and Juicy Couture’s e-commerce platform in the fall/winter of 2020.

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