Juicy Couture Tracks Sportswear Deal

“Juicy Couture is one of the foundational brands at ABG. We are pleased to appoint NYC Alliance as a partner – we have no doubt they will deliver tremendous value to the brand,” says Jarrod Weber, group president, lifestyle, Authentic Brands Group. “This is only the beginning of a renewed emphasis around Juicy Couture including a robust marketing strategy.”

NYC Alliance will design, produce and distribute branded sportswear products for women including tees, dresses, cardigans, track suits and more. The agreement also includes distribution rights ranging from department stores to specialty retailers as well as select multi-branded e-commerce throughout the United States and Canada.

“Juicy Couture pioneered the track category, permeating mainstream fashion and pop culture,” says Bo Guo, chief executive officer, NYC Alliance. “In today’s competitive landscape, it’s imperative

Fans of the brand in the U.S. and Canada can expect to see product available at retailers and Juicy Couture’s e-commerce platform in the fall/winter of 2020.