Juicy Couture To Launch In India

Authentic Brands Group has signed an exclusive agreement with Indian distributor Reliance Brands to bring Juicy Couture to India.

The partners aim to launch 20 Juicy Couture brand stores in India during the first five-year phase, starting in fall 2015. Through this strategic partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women’s and girls', handbags, footwear, intimates, swimwear, fragrance, accessories and jewelry.

“This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand,” says Jamie Salter, chairman and chief executive officer, Authentic Brands Group. “Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets.”

“Authentic Brands Group has an outstanding portfolio of world-renowned brands, and we are looking forward to working with their expert brand and business development teams,” says Darshan Mehta, president and chief executive officer, Reliance Brands. “Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio.”