Joy Tashjian Marketing Group has been named as the exclusive licensing agency for the designer baby clothes brand Glamajama, which takes babies from “the crib to the catwalk” with outfits and accessories for girls and their moms.

Glamajama chief executive officer and founder Heather Schuck is also the face of the brand, which has been featured on major U.S. television series including “Oprah,” “Extreme Makeover: Home Edition” and “The Today Show” and is available at retailers such as Target, JCPenney, Sears, Nordstrom and Barney’s New York.

“Glamajama is infused with an energy and passion that embraces today’s generation of moms,” says Joy Tashjian, president, JTMG. “I’m excited to be at the forefront of this exciting brand as the Glamajama philosophy turns into a lifestyle for moms everywhere.”

In the first deal arranged by JTMG, Tawil Associates has signed on as a licensee for Glamajama.