JoJo Siwa Dances into Sustainable Apparel Line

The limited-edition line marks Nickelodeon’s first sustainable apparel line to go to retail globally.
License Global

January 14, 2020

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Nickelodeon Australia has teamed up with fashion label JNR Nation to release a limited-edition, eco-friendly JoJo Siwa kids’ apparel collection – JoJo Siwa x Nickelodeon x JNR Nation.

The 14-piece collection ranging from party dresses and skirts, to leotards, leggings, swimwear and more is all handmade in Australia with eco-friendly fabrics produced from recycled plastics, making it Nickelodeon’s first sustainable apparel line to go to retail globally.

“We are thrilled to be working with Australian fashion label JNR Nation, and the fact that this new collection is made with fabrics from recycled plastics will connect with many Australians who are putting sustainability top of mind,” says Claire O’Connor, vice president consumer products and retail marketing, APAC, ViacomCBS Consumer Products. “Sarah has done a fantastic job translating JoJo’s unique style into show-stopping garments and accessories that are sure to catch the eye of young Siwanatorz around the country.”

Inspired by JoJo's signature

style, the new collection includes the 

live your D.R.E.A.M. dress

 

daydreamer sunseeker hat

 with a specially cut ponytail hole and the 

D.R.E.A.M. crazy big sequin jacket

 with reversible sequins.

“I am a big fan of JoJo’s bold and colorful aesthetic and how it translates to fun party and dancewear that makes kids light-up and break into dance,” says Sarah Richards, owner, JNR Nation. “I have really enjoyed developing this collection and am extremely proud of the final designs and the sustainable message they carry. I hope that those who purchase the garments, both adults and kids, understand the benefit and value of sustainable clothing and this becomes a purchasing consideration moving forward.”

 

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