The range comprises nine items including a hoodie, joggers, sleepsuit, t-shirt, two dresses, cardigan, leggings set and dungarees set. It is available online.
“We are so excited at JoJo to have our favorite elephant, Elmer, return for our fourth ‘JoJo Loves Elmer’ collection,” says Sarah Liversidge, childrenswear buyer, JoJo Maman Bebe. “The fresh design direction is bolder and more playful than ever whilst reflecting Elmer’s joy, colorfulness and diversity, all combined with our practical styles, great quality and JoJo sense of humor. We have really enjoyed collaborating with Andersen Press and Metrostar once again and hope our customers will enjoy the complimentary Elmer’s Little Library gifted by Andersen Press.”
The launch has been supported by digital marketing and social media from the retailer and Elmer publisher, Andersen Press. Shoppers
The deal is managed by licensing agent, Metrostar.
“This DTR was one of our first signings for Elmer back in 2017 and it’s wonderful to see the partnership going strong,” says Claire Potter, managing director, Metrostar. “The design team at JoJo really embrace Elmer’s aesthetic; creating garments which are original yet very obviously Elmer. Their ability to develop fresh treatments is undoubtedly a key reason that consumers keep coming back for more.”
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