Maternity wear and baby clothing retailer has been bought out by Next.

License Global

April 18, 2022

1 Min Read
License Global

Baby clothing and maternity wear retailer, JoJo Maman Bébé, has been snapped up by Next and a group of investment firms, according to The Guardian

Laura Tenison, who started the business in 1993 told the publication that the new owners had “exciting plans to expand and grow the brand much faster than we ever could, giving us the opportunity to open in new markets.” As part of the deal, Tenison will be leaving the business. 

“Growing JoJo from a kitchen table startup to being the U.K.’s leading specialist boutique mother and baby brand has been my priority for the past 30 years,” she told The Guardian. “I’m exceptionally proud of our achievements, and excited by the opportunities this new partnership will offer to the brand’s future.” 

56% of the firm’s shares have been acquired by investment companies managed or advised by the hedge fund, Davidson Kempner Capital Management. Next has taken on 44%. The shares were acquired from existing JoJo shareholders. Next said the business would retain its management autonomy and creative independence, and it will also make a £16.3 million investment in the brand. 



Read more about:

JoJo Maman Bebe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like