The Colombian designer has partnered with the fast-fashion brand for an exclusive collection.

License Global

March 10, 2020

1 Min Read

H&M and Colombian designer Johanna Ortiz have collaborated for an exclusive 19-piece collection.

"Johanna Ortiz has a gift for creating confident, colorful designs that make you want to dance,” says Maria Östblom, head, womenswear design, H&M. “This collection is both a celebration of Colombia's creative history and craftsmanship and an opportunity to bring Johanna's signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can't wait to see how our customers will style this exciting collection."

This marks yet another limited-edition, exclusive collaboration between H&M and a brand/designer in the luxury space. In the past, the retailer has worked with Roberto Cavalli, Jimmy Choo, Balmain, Versace, Stella McCartney, Lanvin and Karl Lagerfeld, among others. Ortiz is the latest designer to join the party, having already pre-dropped four dresses before the big reveal of the main collection.

“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design,” says Ortiz. “I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair.”

The main collection will launch in select H&M stores and online on March 12.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like