H&M and Colombian designer Johanna Ortiz have collaborated for an exclusive 19-piece collection.
"Johanna Ortiz has a gift for creating confident, colorful designs that make you want to dance,” says Maria Östblom, head, womenswear design, H&M. “This collection is both a celebration of Colombia's creative history and craftsmanship and an opportunity to bring Johanna's signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can't wait to see how our customers will style this exciting collection."
This marks yet another limited-edition, exclusive collaboration between H&M and a brand/designer in the luxury space. In the past, the retailer has worked with Roberto Cavalli, Jimmy Choo, Balmain, Versace, Stella McCartney, Lanvin and Karl Lagerfeld, among others. Ortiz is the latest designer to join the party, having already pre-dropped four dresses before the big reveal of the main collection.
“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design,” says Ortiz. “I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair.”
The main collection will launch in select H&M stores and online on March 12.