Lifestyle brand partners to launch and promote its first capsule collection.

Sequential Brands Group’s lifestyle brand Joe’s has partnered with model and social media influencer Taylor Hill on its newest ad campaign as well as a series of capsule collections.

The Joe’s spring 2017 campaign will highlight the brand’s newest denim silhouettes, knits and outerwear offerings for women, which Hill helped co-design.

“This is the first time Joe’s is doing a capsule collection and we’re thrilled to team up with Taylor,” says Suzy Biszantz, president and chief executive officer, Joe’s. “She brings a tremendous amount of energy and passion for craftsmanship, design and fabric and is the perfect partner to bring Joe’s newest offerings to life.”

The new capsule collections are now available at leading retailers including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online at JoesJeans.com.

“Our partnership with Taylor allows us to tap into the new generation of super-focused, modern women and at the same time continue to grow the Joe’s brand by introducing incredible product and compelling content that speaks to our core consumer,” says Jameel Spencer, president, fashion division, Sequential.

Yehuda Shmidman, chief executive officer of Sequential Brands Group, will deliver the opening keynote on Day Two of the NYC Licensing Summit, March 2-3.
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