J!nx Fashion Collection Hits Retail

NORTH AMERICA–Gaming apparel licensee J!nx has released its eponymous collection of lifestyle apparel both online and at all Hot Topic stores in the U.S. and Canada.

April 6, 2018

J!nx Fashion Collection Hits Retail

The eponymous fashion label is now available online and at all Hot Topic locations in North America.

NORTH AMERICA–Gaming apparel licensee J!nx has released its eponymous collection of lifestyle apparel both online and at all Hot Topic stores in the U.S. and Canada.

The new J!nx Brand fall collection includes a robust assortment of apparel and accessories–including J!nx’s twist on the bomber jacket, side quest joggers, a commando zip-up hoodie, polygon skull and simple skull t-shirts, a skull raglan long-sleeved shirt and a camo snapback.

J!nx has also created an interactive web experience and digital lookbook that not only represents the collection, but also aims to immerse customers in an interactive storyline.

“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” says Sean Gailey, co-founder and chief executive officer, J!nx. “We are proud of our long history, and our status as the

first to market providing gamers with clothes that reflect their passions.”

The entire J!nx Brand collection is now available via Jinx.com, with the men’s collection also available at all Hot Topic locations in the U.S. and Canada.

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