J!nx Fashion Collection Hits Retail

The new J!nx Brand fall collection includes a robust assortment of apparel and accessories–including J!nx’s twist on the bomber jacket, side quest joggers, a commando zip-up hoodie, polygon skull and simple skull t-shirts, a skull raglan long-sleeved shirt and a camo snapback.

J!nx has also created an interactive web experience and digital lookbook that not only represents the collection, but also aims to immerse customers in an interactive storyline.

The gaming licensee originally announced the new fashion label in July.

“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” says Sean Gailey, co-founder and chief executive officer, J!nx. “We are proud of our long history, and our status as the

The entire J!nx Brand collection is now available via Jinx.com, with the men’s collection also available at all Hot Topic locations in the U.S. and Canada.