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April 6, 2018
The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
The collection, which includes men's tops, shorts and swimwear, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, during the 2014 holiday season and an expanded assortment will debut this spring.
Designed to evoke the refreshing, laid-back beach lifestyle that is synonymous with the Corona brand, the collection is co-branded with several of Fencepost's menswear brands including Joe Marlin, Out of Bounds, Newport Blue and No Bad Days, all of which complement the Corona brand essence. Each co-branded collection is customized, providing retailers with unique offerings for their customer base.
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