April 6, 2018
New licensee Tawil & Associates will bring Amy Coe to U.S. department and specialty retailers beginning in spring 2016 with a full line of layette, toddler, boys' and girls' apparel, sleepwear, swim and fashion accessories.
Over the past 20 years, Amy Coe has established itself as a fashion-conscious parents kids' brand through a series of exclusive, long-term, direct-to-retail deals with retailers including Target and Babies 'R' Us.
The new apparel collection from Tawil will launch with a high-impact marketing campaign that will include print, TV and digital PR campaigns.
JLG also plans to continue to expand the brand by re-introducing Amy Coe accessories, bedding and décor to the market, and developing an adult range–Amy Coe Home–that will include bedding and home goods.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.