JLG Expands Reach of Amy Coe Brand (Exclusive)

New licensee Tawil & Associates will bring Amy Coe to U.S. department and specialty retailers beginning in spring 2016 with a full line of layette, toddler, boys' and girls' apparel, sleepwear, swim and fashion accessories.

Over the past 20 years, Amy Coe has established itself as a fashion-conscious parents kids' brand through a series of exclusive, long-term, direct-to-retail deals with retailers including Target and Babies 'R' Us.

JLG was appointed to represent the brand for licensing in 2014.

The new apparel collection from Tawil will launch with a high-impact marketing campaign that will include print, TV and digital PR campaigns.

JLG also plans to continue to expand the brand by re-introducing Amy Coe accessories, bedding and décor to the market, and developing an adult range–Amy Coe Home–that will include bedding and home goods.

"I’m super