JLG Expands Happi by Dena

Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.

April 6, 2018

JLG Expands Happi by Dena

Joester Loria expands children’s brand with keepsakes, bedding and more.

Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.

First, CR Gibson has been tapped for a collection of infant gift and keepsakes. The new products will include first year calendars, memory/keepsake books, scrapbooks and scrapbook kits, hand/footprint kits, photo frames, photo albums, growth charts, keepsake/trinket boxes and more. The Happi by Dena products by CR Gibson will launch next spring.

Next, Lambs and Ivy will expand its current infant bedding program for the brand with new bedding collections, room accessories, blankets and plush. Several of Lambs and Ivy’s collections are available now in infant specialty stores including Buy Buy Baby, Baby Depot and online retailers such as Amazon and Baby Supermall. Additionally, Lambs and Ivy’s Happi by Dena Olivia collection has launched exclusively in more than 245 Babies ‘R’ Us locations and on its website.

Finally, Checks in the Mail has

renewed its partnership with the brand and will launch three new check collections this fall.

All of the new Happi by Dena collections will be promoted on social media and through mommy blogger features.

Happi by Dena is a children’s lifestyle brand that features hand-painted graphics coupled with Happi characters.

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