JLG Deals for Eric Carle Apparel

The World of Eric Carle and Happy Threads have joined forces to develop a line of infant and toddler apparel based on the author’s characters and artwork.

April 6, 2018

Infantwear range will highlight characters from the classic children’s book

The Very Hungry Caterpillar.

The Joester Loria Group, the brand’s licensing agent, brokered the deal.

The new range will include a number of layettes, playwear, activewear and more for newborns, infants and toddlers. Each piece in the collection will also feature a variety of fabrications to bring

The Very Hungry Caterpillar

and other Eric Carle characters to life.

The new apparel collection is set to launch this fall.

The brand extension is the latest addition to The World of Eric Carle’s licensing program, which spans categories including toys, games, apparel, accessories, home décor, stationery, gifts, back-to-school and more. Furthermore, the collaboration also comes on the heels of infant apparel licensee Jaxxwear expanding its collection of

Hungry Caterpillar

and

Polar Bear

-themed onesies and layettes, which are currently available at Nordstrom and specialty stores

across the U.S.