Infantwear range will highlight characters from the classic children’s book
The Very Hungry Caterpillar.
The Joester Loria Group, the brand’s licensing agent, brokered the deal.
The new range will include a number of layettes, playwear, activewear and more for newborns, infants and toddlers. Each piece in the collection will also feature a variety of fabrications to bring
The Very Hungry Caterpillar
and other Eric Carle characters to life.
The new apparel collection is set to launch this fall.
The brand extension is the latest addition to The World of Eric Carle’s licensing program, which spans categories including toys, games, apparel, accessories, home décor, stationery, gifts, back-to-school and more. Furthermore, the collaboration also comes on the heels of infant apparel licensee Jaxxwear expanding its collection of
-themed onesies and layettes, which are currently available at Nordstrom and specialty stores
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