Joester Loria grows branded sleep apparel range at Peter Alexander.

The Joester Loria Group has partnered with Australian specialty retailer Peter Alexander for a range of Kellogg’s sleep and loungewear.

The Kellogg’s sleepwear collection will include more than 25 pieces for men, women and children, as well as innerwear and cosmetic cases. It will also feature several of Kellogg’s vintage characters such as Tony the Tiger and Toucan Sam. Additionally, Peter Alexander designed the collection to include distinct embellishments, including a Toucan Sam sequin top.

The Kellogg’s sleepwear collection will be available in all Peter Alexander stores throughout Australia and New Zealand, Myer department stores and online. The line will also be displayed in front windows at every location, as well as promoted through the retailer’s social media channels.