Retailer fetes decade-long fashion partnership with limited edition anniversary collection
“In 2005, we introduced nicole by Nicole Miller in response to customers who were seeking chic, yet versatile, clothing that offered the fashion credibility of a renowned runway designer," says Liz Sweney, chief merchant, J.C. Penney. "Today, it has grown to be a full lifestyle brand offering everything from dresses and handbags to fashion jewelry and eyewear. It was the first time Nicole designed an exclusive line for a department store, and it has since become one of the most iconic labels found in our stores today. We are excited to be celebrating ten years of its success.”
The limited edition anniversary line will launch in 600 stores and online Sept. 4. Created to showcase the enduring popularity of nicole by Nicole Miller, the collection pays homage to the brand's modern design aesthetic with a line that includes jackets,
“Creating nicole by Nicole Miller exclusively for J.C. Penney has been a unique opportunity to bring attainable relevant fashion to the everyday woman,” says Miller. “I am pleased to debut this anniversary collection and celebrate how the brand continues to resonate with women everywhere. ”
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