Jazwares, Universal, ZAG Strike new PUMA Deals

The global sports brand has announced a raft of new collaborations.

License Global

October 2, 2023

2 Min Read

PUMA x Squishmallows

Jazwares has announced a partnership with PUMA for an apparel and footwear collection featuring core characters of Squishmallows, set to launch in the spring. 

Inspired by Squishmallows’ signature soft and colorful styles, the PUMA x Squishmallows collection will include three footwear options for kids and adults, plus hoodies and matching T-shirt and shorts sets.  

“As we continue to bring the Squishmallows brand to life through cross-category collaborations, our collaboration with PUMA allows us to step into the world of cool trend-forward street fashion to reach an even larger fan base,” says Sam Ferguson, senior vice president, licensing, Jazwares. “Demand for Squishmallows is not slowing down so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style.” 

Over the last year, Jazwares has also been focused on developing Squishmallows as a lifestyle brand with world-class licensee collaborations across fashion, gaming, and lifestyle categories, adding to its illustrious portfolio of more than 70 licensing partners. 

PUMA x Trolls

Universal Products & Experiences (UP&E) has announced that PUMA is the latest to join the line-up of partners for DreamWorks Animation’s “Trolls Band Together” movie, which premieres in cinemas worldwide from Oct. 20.

The exclusive PUMA x Trolls collection of footwear, apparel and accessories is set to launch in early 2024. 

Universal has also partnered with new global master toy partner Mattel, bolstered by Moose Toys, Tonies, Random House Children’s Books, GameMill Entertainment, as well as global and local fashion partners Primark, Claires Accessories and Undiz.

PUMA x Trolls

PUMA x Trolls

PUMA x Miraculous

PUMA heads to the City of Lights for a second team-up with
ZAG HEROEZ global TV show, “Miraculous: Tales of Ladybug & Cat Noir.” 

Including apparel, footwear and accessories, the new collection for tweens is inspired by the late-night glow of Paris, featuring high-energy manga graphics across a range of streetwear silhouettes.  For footwear, PUMA x
Miraculous part two offers up the Mayze Stack, RS-X Efekt and Slipstream styles. The Slipstream and RS-X Efekt each feature a unique comic strip-style graphic on the tongue, once again showing the dynamic duo of Ladybug and Cat Noir, while the Mayze Stack is painted with a polka dot motif across the PUMA Formstrip. 

“The Spring PUMA x Miraculous collection was a hit with our fans, with transformational and inspiring clothing inspired by their favorite Parisian superheroes, Ladybug and Cat Noir,” says Hyde Schram, vice president, global partnerships, ZAG. “This new manga-inspired line of apparel, footwear, and accessories will continue to empower kids everywhere with clothing that is designed with function plus fashion in mind.” 

The PUMA x Miraculous Collection is available starting Oct. 5, from PUMA flagship. stores, PUMA.com and selected retailers. 

PUMA x Miraculous

PUMA x Miraculous

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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