Janet Reger Gets Cozy with Hoplun

British lingerie brand Janet Reger has announced a new global licensing deal with Hoplun, one of the world’s largest lingerie and swimwear producers.

“It’s amazing to think that over 50 years ago Janet Reger was the first lingerie brand that really celebrated being a woman,” says Erik Ryd, chief executive officer, Hoplun. “This ethos still exists today, and we are excited about both the collaboration and the opportunity to bring the Janet Reger Rouge brand to new, global markets.”

Janet Reger Rouge, the new, exclusive Hoplun range, covers four design stories and spans 36 pieces. Customers and retailers will be able to select from briefs, tangas and knickers that are complemented with statement bodies, lace cami tops and an off-the-shoulder top.

 “Hoplun’s expertise and manufacturing capabilities paired with the Reger heritage make the perfect partnership,” says Aliza Reger, chief executive officer, Janet Reger. “I am delighted to work with Erik and the Hoplun team and look forward to sharing the collection later this year.”