Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The lingerie brand has signed a new global licensing deal.
March 2, 2020
British lingerie brand Janet Reger has announced a new global licensing deal with Hoplun, one of the world’s largest lingerie and swimwear producers.
“It’s amazing to think that over 50 years ago Janet Reger was the first lingerie brand that really celebrated being a woman,” says Erik Ryd, chief executive officer, Hoplun. “This ethos still exists today, and we are excited about both the collaboration and the opportunity to bring the Janet Reger Rouge brand to new, global markets.”
Janet Reger Rouge, the new, exclusive Hoplun range, covers four design stories and spans 36 pieces. Customers and retailers will be able to select from briefs, tangas and knickers that are complemented with statement bodies, lace cami tops and an off-the-shoulder top.
“Hoplun’s expertise and manufacturing capabilities paired with the Reger heritage make the perfect partnership,” says Aliza Reger, chief executive officer, Janet Reger. “I am delighted to work with Erik and the Hoplun team and look forward to sharing the collection later this year.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024