Prime Footwear will debut the licensed collection in spring 2019.

NORTH AMERICA–The Prime Footwear Group has signed on to develop a full collection of men’s footwear under the Jachs New York brand, in a deal brokered by Merchant Factors, Jachs’ exclusive licensing agent.

The new range will include a variety of footwear including sneakers, boat shoes, chukkas, hiking boots and dress shoes.

“The Jachs brand is an increasingly well-known favorite among today’s male and female consumer that stands for intricate attention to detail, blend of classic and modern, designer style and fit, all at an affordable price,” says David Antebi, president and chief executive officer, Prime Footwear Group. “We see a great opportunity translating the brand’s DNA and delivering the same level of exceptional quality, style and value into men’s footwear.”

Additionally, the footwear line will be extended to include Jachs’ other labels such as The Original J.A.C.H.S. Manufacturing Co. and Jachs Camping Co.

“Jachs is a lifestyle and we see real growth potential in footwear,” says Hayati Banastey, founder and chief executive officer, Jachs. “Prime Footwear Group is a well-respected industry expert with best-in-class capabilities and management team. We’re very excited to partner with them to expand Jachs’ men’s offerings.”

The footwear line is scheduled to launch in spring 2019 at department stores, specialty stores, JachsNY.com and other online retailers.