March 31, 2023
and
(SI), the sports and lifestyle brand, have come together to announce their latest initiative, Sports Illustrated for J.C. Penney Swim, which includes a limited-edition collaboration with five-time Olympic gold medalist,
.
Building on the Sports Illustrated for J.C. Penneyapparel collection, which
, this brand expands to men’s and women’s swimwear, featuring “beach-to-street” styles for customers seeking fashion and versatility.
“Sports Illustrated is thrilled to continue building its lifestyle offerings through the launch of its new swim collection with J.C. Penney,” says Dana Carpenter, executive vice president, brand, entertainment,
Authentic Brands Group (Authentic)
, owner of the Sports Illustrated brand. “This new collection, coupled with the collaboration with Olympic athlete, Missy Franklin, highlights Sports Illustrated’s inherent connection to swim, delivering style, quality and performance.”
The Sports Illustrated
The limited-edition capsule with Missy Franklin is made exclusively for women.
“We are excited to expand our partnership with Sports Illustrated and bring the highly anticipated swimwear line to J.C. Penney,” says Michelle Wlazlo, executive vice president, chief merchandising officer, J.C. Penney. “We know that our customers will love this new line and look forward to seeing our Sports Illustrated swimsuits in action this summer.”
The first collection is available exclusively at J.C. Penney stores and online at Jcpenney.com now, with the second collection launching April 6.
Authentic Brands Group ranked third in
License Global’s 2022 Top Global Licensors Report
. Brand owners interested in submitting for next year’s report can find out more details
.
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