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NORTH AMERICA–The lifestyle brand Ivory Ella, known for its iconic elephant logo and donating proceeds to help save the elephant, has tapped Arabella Enterprises to manage its brand expansion initiatives.

April 6, 2018

1 Min Read

Arabella Enterprises will aim to bring the brand into categories like bedding, home décor, accessories, plush and more.

IvoryEllaAgent.jpgNORTH AMERICA–The lifestyle brand Ivory Ella, known for its iconic elephant logo and donating proceeds to help save the elephant, has tapped Arabella Enterprises to manage its brand expansion initiatives.

Arabella Enterprises will now aim to extend the brand into categories such as bedding, room and home décor, social expressions, bags, fashion accessories, footwear, plush and collectibles.

“We established our company with the intent to build a successful business, give back, and inspire other brands to follow,” says John Allen, co-founder, Ivory Ella. “We launched the Ivory Ella apparel line on our e-commerce site in 2015 and have been able to donate over $1 million to SaveTheElephants.org and other causes, so far.  We’re excited about working with Arabella Enterprises to expand our brand into additional product categories, which will enable us to continue to increase our donations in the coming years.”

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