INVU Launches Smurfs Sunglasses

Backstage Licensing has negotiated a new deal with Swiss Eyewear Group and its INVU brand for a Smurfs sunglasses line. 

April 6, 2018

INVU Launches Smurfs Sunglasses

Backstage Licensing has negotiated a new deal with Swiss Eyewear Group and its INVU brand for a Smurfs sunglasses line.

The Smurfs collection, targeted to boys and girls 3- to 8-years-old, will feature 12 different styles and will be distributed initially to specialized opticians in Italy and Greece.

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