Guess Originals worked together with Fleischer Studios and
to bring the new collaboration to life. It will be available beginning Oct. 6 in select Guess retail stores, at the new Guess Originals store in LA, and on guessoriginals.com.
The Guess Originals x Betty Boop capsule was inspired by the similar aesthetic of Betty Boop and the classic Guess girl.
“These are two iconic, beloved brands that fit perfectly together for a collaboration,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios, owners of the Betty Boop character. “Guess and Betty Boop share long histories of celebrating vibrant, confident women, and we are delighted to see them continue that celebration together.”
The pieces were carefully designed to capture the essence of the two brands, highlighting the similarities between both. Made predominantly of women's styles, the capsule includes a
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.