Introducing the Fall 2022 Guess Originals x Betty Boop Capsule

The collection draws inspiration from both brands.
License Global

October 6, 2022

Sweater from the Guess Originals and Betty Boop collection.
Sweater from the Guess Originals x Betty Boop collection.Guess

Guess Originals has announced its latest capsule for fall 2022,

Guess

Originals x

Betty Boop.

Guess Originals worked together with Fleischer Studios and

Global Icons

to bring the new collaboration to life. It will be available beginning Oct. 6 in select Guess retail stores, at the new Guess Originals store in LA, and on guessoriginals.com.  

The Guess Originals x Betty Boop capsule was inspired by the similar aesthetic of Betty Boop and the classic Guess girl. 

“These are two iconic, beloved brands that fit perfectly together for a collaboration,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios, owners of the Betty Boop character. “Guess and Betty Boop share long histories of celebrating vibrant, confident women, and we are delighted to see them continue that celebration together.” 

The pieces were carefully designed to capture the essence of the two brands, highlighting the similarities between both. Made predominantly of women's styles, the capsule includes a

‘50s inspired bowling bag, velour sweatsuits and a black straight leg denim with embroidery of Betty Boop on the back pocket. The standout piece of the collection is a unisex faux-leather bomber jacket, adorned with graphics of Betty Boop and lined with a bright red acetate material. 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.