August 17, 2021
digital menswear line, has announced
a new driver’s capsule collaboration with the Estate of Steve McQueen, represented by Greenlight, a global licensing company and subsidiary of BEN Group. McQueen is most notably remembered for his acting, race car driving and philanthropy.
"When I think of Steve McQueen, I think of the 'King of Cool,'" says Taylor Draper, founder, Inherit. “Always stylish, with a bit of an edge to him, Steve is known for being a movie star, a race car driver and much more. It is an incredible feeling to be able to design an officially licensed driver's capsule with his name and legacy attached. I am overjoyed to bring this collection to the world and driving enthusiasts everywhere.”
The first of its kind collaboration brings the household name's carefree and collected essence back to life by honoring his fashion sense and unapologetic authenticity through updated designs on classic apparel and lifestyle accessories. Shoppers can embrace McQueen's bold confidence
"The timing for this collection with Inherit could not be more perfect," says Liz Van Denburg, director, merchandise licensing, Greenlight. “We are always looking for new ways to connect modern day consumers with legendary icons, and this collaboration will bring Steve McQueen into the new realm of tailored clothing. We're always looking for best-in-class partners, and Inherent's vision, quality and authenticity make them the perfect partner to capture the timeless, iconic style of Steve McQueen."
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