Influencer Dixie D’Amelio Teams with PUMA for Collection

Social media star and music artist will feature in several campaigns.

August 2, 2021

Global sports brand PUMA welcomes social media star and music artist, Dixie D’Amelio as its newest women’s ambassador.

Dixie will be featured globally in various campaigns including PUMA’s latest women’s platform “She Moves Us,” which celebrates women who move together to achieve and connect through fashion, community and sport.

“I am so excited to join the PUMA family,” says Dixie D’Amelio. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”

D’Amelio is working on many projects with PUMA, including a collection of her own set to release in 2022 across the Foot Locker family of brands and PUMA.com. D’Amelio officially announced her new partnership with PUMA on her Instagram account, where she sported the new Fierce 2 sneakers. The Fierce 2 can be found on PUMA.com, PUMA stores and select retailers worldwide.