Gola plans to expand beyond footwear with the help of new agent.

IMG has signed on as the worldwide licensing representative for the British sportswear brand Gola.

Taking inspiration from the brand's more than 100-year heritage, IMG will work alongside Gola to extend the brand outside of its core footwear category, developing an authentic lifestyle licensing program driven primarily by fashion and fashion accessories.?

“One of the biggest British sportswear brands in the 1960s and '70s, Gola remains iconic today due to its authentic sports and fashion influences," says Gabrielle Sims, licensing director, IMG. "With legacy sporting brands making a comeback, it couldn't be a better time to re-launch Gola, a brand with such a unique sporting story. Coupled with its quintessential Britishness, we have a great point of difference in this competitive marketplace. Our licensing program will stay true to the brand’s British roots and build on its enduring appeal to take the program to the next level globally.”