ILTHY, Paramount Pictures and SEGA Drop Limited-Edition 'Sonic the Hedgehog 3' Streetwear

ILTHY, the Midwest-based streetwear brand, has released limited-edition collaboration with Paramount Pictures and SEGA. This partnership celebrates the highly anticipated film from Paramount Pictures, “Sonic the Hedgehog 3,”set to release on Dec. 20. 

The ILTHY x “Sonic 3” Collection features a range of premium apparel, including sweater hoodies, heavyweight t-shirts, caps, and jackets, all inspired by the Sonic franchise. Each piece blends ILTHY's distinctive aesthetic with energetic and playful elements from the Sonic universe. 

"Partnering with Paramount Pictures and SEGA for 'Sonic the Hedgehog 3' is a monumental moment for ILTHY and many of our childhoods,” says Kumar Arora, chief executive officer, ILTHY. “Our Midwest roots and growing presence in the gaming scene make this collaboration a natural fit. We're excited to bring fans a collection that merges streetwear culture with the timeless appeal of Sonic." 

"Through our collaboration with ILTHY, we created a line of apparel that the community is going to love,” says Kristen Zimmer, associate director, partnerships and lifestyle programs, SEGA. “Their innovative designs and authentic connection to the gaming community align perfectly with the spirit of Sonic. This collection offers fans a fresh and stylish way to celebrate the upcoming release of 'Sonic the Hedgehog 3.' 

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The ILTHY x Sonic 3 Collection is available at Ilthy.com and select retailers nationwide.