The Madonna-inspired fragrances are now available at select Boots and Superdrug locations.
EUROPE–Iconix Europe has teamed up with Corsair Toiletries to expand Madonna’s Material Girl brand into its first-ever body mist range.
The new line will feature nine fragrances that aim to “reflect the attitude of the original Material Girl” and features “statement names” such as Beach Babe, Look Hot Keep Cool and Turn Up the Heat, among others.
The Material Girl body mist collection is now available at select Boots and Superdrug locations in the U.K. and Ireland. Superdrug will also feature in-store promotional displays throughout the summer.
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