Iconix Plans Danskin Capsule for Cancer Research

Iconix Brand Group has partnered with The Moret Group to create a capsule collection for the Danskin brand that will benefit the Breast Cancer Research Foundation.

April 6, 2018

Iconix Plans Danskin Capsule for Cancer Research

Brand ambassador, actress and dancer Jenna Dewan Tatum will model the collection this fall for the brand’s fall campaign.

Iconix Brand Group has partnered with The Moret Group to create a capsule collection for the Danskin brand that will benefit the Breast Cancer Research Foundation.

The new range will honor Breast Cancer Awareness Month in October and will include trend-driven activewear essentials, such a bomber jacket with coordinating sports bra and leggings.

The collection will also be modeled in Danskin’s fall marketing campaign by brand ambassador, actress and dancer Jenna Dewan Tatum.

The new line will be available online at Danskin.com, beginning this September. Danskin will also donate $10,000 in 2017 to the Breast Cancer Research Foundation, not contingent on sales.

“I’m really excited that Danskin is contributing to breast cancer research with a capsule collection this fall,” says Tatum. “I have worn their product as a dancer since I was a little girl. Partnering with them while also having the opportunity to give back to a cause that touches so many people–whether it’s friends or loved ones–is just

incredible.”

Additionally, Danskin has partnered with Dreamwear for range of women’s loungewear, sleepwear, intimates and shapewear.

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