Iconix Pairs Fashion Footwear with Danskin

Iconix Brand Group has appointed Fashion Footwear as the licensee for Danskin in the U.S. and Canada.

License Global

August 6, 2019

1 Min Read

Iconix Brand Group has appointed Fashion Footwear as the new footwear licensee for the Danskin brand in the U.S. and Canada.

The deal will see Fashion Footwear design, manufacture and distribute Danskin's line of women's lifestyle and athleisure footwear. Danskin's first collection following the partnership is expected to launch this fall.

"Danskin has strong brand awareness, and with the ongoing popularity of athleisure, we have a significant opportunity to grow the brand through new licensing partnerships that will bring Danskin into more categories and territories," says Bob Galvin, president and chief executive officer, Iconix Brand Group. "Partnering with Fashion Footwear for Danskin's new footwear is part of our strategy to take advantage of Danskin's substantial brand equity."

The Danskin deal follows another recent Iconix partnership with Umbro and soccer star Ashlyn Harris. Iconix's move saw the creation of a co-branded apparel collection curated by the FIFA Women's World Cup champion.

Read more about:

Iconix Brand Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like