The deal, which is the first German partnership for London Fog, will see the brand launch in all 89 Karstadt stores this month.
“Iconix Europe is excited to be entering the German market with such a great partner,” says Angela Farrugia, managing director, Iconix Europe. “Our business model allows Karstadt flexibility whilst supporting them with targeted powerful marketing in return. It is a fabulous brand and the Karstadt team have executed it perfectly.”
Initial product will include ladies outerwear and accessories such as trench coats, padded jackets and handbags, with plans to expand the brand into other departments, including men’s and kids, in 2014.
“I am delighted to be launching London Fog at Karstadt for the fall/winter 2013 season,” says Andrew Jennings, chief executive
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