Nick Graham to help shepherd in new iteration of the Joe Boxer brand.

License Global

September 10, 2019

1 Min Read

Iconix Brand Group has announced plans to launch an iteration of the Joe Boxer brand.

The new products will be developed in partnership with menswear designer and Joe Boxer founder Nick Graham, who has been hired as a creative consultant by Iconix.

Revamped Joe Boxer products will be distributed online, as well as in specialty and department stores.

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License Global

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