KFC has partnered with lifestyle brand HYPE. to create a 47- piece collection including hoodies, racer jackets and backpacks. 

Included in the collection is a KFC bucket bag and a KFC drinks bag, which have been designed to fit a bucket of chicken and a KFC drink, respectively. 

The new line will launch on Aug. 4 and will be available exclusively on HYPE.’s website and its flagship Carnaby Street Store in London.   

At HYPE.’s flagship Carnaby Street Store on launch day, select KFC menu items will be available at the HYPE. X KFC pop-up, where shoppers can create T-shirts with limited-edition designs as well as visit the Finger Clickin’ and Hair Flickin’ Good nail and hair bar.