A new collection from HYPE, inspired by “Space Jam: A New Legacy’s” Tune Squad combined with a digitalized virtual space aesthetic has been revealed. The collection includes appearances from Looney Tunes characters including Bugs Bunny, Lola Bunny, Taz, Tweety Pie and Marvin the Martian entwined in HYPE’s signature all-over prints.
The 44-piece collection includes cropped T-shirts, cycle shorts and sportswear-like T-shirts, loungewear sets, hoodies, joggers, backpacks and water bottles featuring holographic textures, enlarged graphics, sleeve and leg paneling and high build reflective branding.
Referencing the modern elements from the movie is the collaboration’s core color palette of red, monochrome, royal blue, green with injections of pink, lilac and neon flashes, combined with digital glitch and galaxy-inspired effects nodding to the film franchise.
HYPE also has a limited-edition 14-piece collection inspired by the original “Space Jam” with appearances from Looney Tunes characters including Bugs Bunny, Lola Bunny, Taz, Tweety Pie and Sylvester entwined in HYPE’s tie-dye all-over print and color blocking. The adult collection includes loungewear sets, hoodies, T-shirts and shorts complete with ribbed mid-length socks. The collection features nods to the movie using retro character stills and enlarged graphics.
The HYPE Carnaby Street Flagship Store is opening for a three-day pop-up event ahead of the August opening launch to celebrate the collaboration. The collaboration collection launches to purchase only exclusively at HYPE.’s Carnaby Street Store from July 15 and online at Justhype.com and retailers worldwide on July 16.