Jerry Leigh of California has signed a deal with Hype House to develop a fashion and accessories line taking inspiration from the Hype House founders Thomas Petrou and Chase Hudson as well as the other Hype House influencers.
Brokered by Mix Licensing and WME Entertainment, the Hype House Collection will be available exclusively for the very first time at key retailers such as Target, Kohl’s, Hot Topic and Zumiez.
“We are thrilled about the opportunity to work with such young and creative minds like Thomas, Chase and the Hype House creators who have immeasurable influence in the social sphere and fill a unique whitespace in the retail market,” says Michelle Roback, executive vice president sales, Jerry Leigh. “Their passionate and loyal fans continue to express a hunger for new merch, and we're excited to bring it to shelves just in time for the holidays.”
With more than 28 million followers across their collective platforms worldwide, Hype House has taken TikToK, Instagram and YouTube by storm. As the exclusive partner, Jerry Leigh will be developing across multiple categories including apparel for men’s, women’s, girls and boys sleepwear, slippers, bags, backpacks, headwear, hair accessories, key chains, phone covers, sunglasses, notebooks, beverageware and more.
“Our fans will be stoked when they see the collection drop in stores around the country,” says Thomas Petrou, co-founder, Hype House. “Our merch is a reminder to our fans to embrace their inner creator and that they too can be a part of the Hype House vision. It’s been such an awesome experience working side-by-side with the design and merchandising experts at Jerry Leigh who really understand the spirit of what we are doing here and are capturing what Hype House is all about in every single product.”