NASCAR and Hurley have announced a collaboration that will deliver a new collection of men’s and women’s beach and surf apparel. Two racing-themed product lines will drop during NASCAR’s 75th anniversary season this year, with the first available on Hurley.com and another dropping prior to the NASCAR Darlington Throwback Weekend in April. 

“Hurley is one of the most influential brands in the world when it comes to action-sports and beach apparel,” says Megan Malayter, managing director of licensing and consumer products, NASCAR. “As two companies who were born on the beach, we’re thrilled to be collaborating with Hurley to bring this exclusive Hurley x NASCAR collection to fans in 2023.” 

The first product line features designs that reflect a 1990’s feel. The second line will carry a look that represents vintage NASCAR, drawing on the history of the sport’s branding. 

“We’re excited to bring the Hurley energy that has solidified its stake in surf, snow and skate to a new audience through the Hurley x NASCAR collection,” says Ralph Gindi, chief operating officer and co-founder of Bluestar Alliance, parent company of Hurley. “Racing and surfing take dedication, commitment and drive and have many of the same key attributes. We have fused the two as one in the latest Hurley x NASCAR collection while taking our brand trackside.” 

Related:Licensing 0 to 60