Apparel range will pay homage to Southern California's surf and music culture.
The seven-piece collection includes board shorts, t-shirts, hoodies, flannel, hats and beanies and features the combined influence of Southern California surfing and a rock-and-roll lifestyle.
“The launch of the Hurley x Fender capsule collection combines almost 90 years of history dedicated to Southern California’s rich surf and music culture,” says Evan Jones, chief marketing officer, Fender. “We are excited to partner with a brand that shares the same core values as Fender and look forward to bringing that quality and craftsmanship to life.”
The Hurley x Fender capsule is now available at Hurley retail stores throughout the U.S. and online at Hurley.com.
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