HSN Sends Serena Williams to NYFW

Tennis star Serena Williams will head to New York Fashion Week Tuesday alongside retail partner HSN.

April 6, 2018

Tennis star's latest fashion line will debut Tuesday.

Tennis star Serena Williams will head to New York Fashion Week Tuesday alongside retail partner HSN, just days after she competes for the first calendar Grand Slam in 27 years at the U.S. Open.

HSN will present Williams' latest Signature Statement Collection during a special HSN.com Front Row live stream event in which customers can shop the runway online immediately after the show.

“Throughout my life, I've always believed in pushing boundaries...whether it's in tennis, business or fashion,” says Williams. “By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I'm able to communicate directly with my fans. This year, my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today."

The Serena Williams Signature Statement Collection fall line includes 14 style inspired by the athlete's chic, flirty style including jackets, sweaters, tunics and jogger pants.

Before

the show, Williams will host a special live Q&A via Periscope where fans will get a peek behind the scenes of the show and learn more about the inspiration for her latest collection.

“Serena is a force both on the court and on the runway," says Bill Brand, president, HSN. “We love that at HSN we are able to showcase a different side of Serena. This Front Row live stream special of her fashion show is a great way to connect Serena directly with her fans and give them the immediate opportunity to shop."