The line will available exclusively at Hot Topic stores and online in mid-May, just weeks before the film's May 1 premiere.
"It's exciting to see Marvel's female fan base grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015,
Avengers: Age of Ultron
," says Paul Gitter, senior vice president, licensing, Marvel, Disney Consumer Products. "This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail."
-inspired line features designs by winners from the first-ever Her Universe Geek Couture Fashion Show, which was held at last year’s Comic-Con International. Fans Amy Beth Christenson and Andrew MacLaine wowed the audience
The new Her Universe collection consists of women's dresses and jackets inspired by
characters. The six-piece collection includes a Captain America halter dress, a Thor sailor dress, a Stark Industries bomber jacket, a Black Widow dress and belted jacket and a Loki halter dress.
"Witnessing two talented designers who truly understand the fans and fan culture win a competition at Comic Con 2014 and then seeing their spin on
turn into real product at Hot Topic makes what we all do feel genuinely authentic, and so much fun," says Cindy Levitt, senior vice president, merchandising and marketing, Hot Topic.
In addition to the fashion collection, Hot Topic will offer a wide range of
tees, accessories, gifts and more.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.