Geek girl apparel company Her Universe and Disney Consumer Products have created a new women's fashion line to celebrate the release of Marvel’s Avengers: Age of Ultron.
The line will available exclusively at Hot Topic stores and online in mid-May, just weeks before the film's May 1 premiere.
"It's exciting to see Marvel's female fan base grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015, Avengers: Age of Ultron," says Paul Gitter, senior vice president, licensing, Marvel, Disney Consumer Products. "This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail."
The Avengers-inspired line features designs by winners from the first-ever Her Universe Geek Couture Fashion Show, which was held at last year’s Comic-Con International. Fans Amy Beth Christenson and Andrew MacLaine wowed the audience with their original, handmade creations on the runway and took top honors at the event. As part of the grand prize, Christenson and MacLaine were given the opportunity to design an exclusive fashion collection with Her Universe founder, Ashley Eckstein, and the results of that collaboration can be seen in the new line.
"It's been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product sold in Hot Topic stores," says Eckstein. "Geek fashion is a trend that’s here to stay. Fangirls are making a statement in the fashion community and this new Avengers collection is addressing their demand for more fashion-forward designs."
The new Her Universe collection consists of women's dresses and jackets inspired by Avengers characters. The six-piece collection includes a Captain America halter dress, a Thor sailor dress, a Stark Industries bomber jacket, a Black Widow dress and belted jacket and a Loki halter dress.
"Witnessing two talented designers who truly understand the fans and fan culture win a competition at Comic Con 2014 and then seeing their spin on Avengers turn into real product at Hot Topic makes what we all do feel genuinely authentic, and so much fun," says Cindy Levitt, senior vice president, merchandising and marketing, Hot Topic.
In addition to the fashion collection, Hot Topic will offer a wide range of Avengers tees, accessories, gifts and more.