‘Horrid Henry’ Expands Range at Retail

Novel Entertainment has secured a raft of licensing deals for its animated series “Horrid Henry.”

License Global

March 13, 2019

1 Min Read

Texco has a new range of “Horrid Henry” bedding, while Cooneen has a new line of pajamas at retail in Asda, and a brand new range of “Horrid Henry”-themed glasses are available through the NHS voucher following a deal secured with Clear Vision.

Novel has also extended its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s and with Paul Lamond for board games and puzzles. P2 Games has agreed to a new license for its gaming app, and Fabric Flavours is now in its 12th year as licensing partner for “Horrid Henry” shirts.

Novel licensing agent Caroline Mickler brokered the recent licensing deals. “Horrid Henry” is currently airing on Nickelodeon and Netflix in the U.K. as well as in 90 territories globally.

Read more about:

novel entertainment

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like