‘Horrid Henry’ Expands Range at Retail

Novel Entertainment has secured a raft of licensing deals for its animated series “Horrid Henry.”
License Global

March 13, 2019

‘Horrid Henry’ Expands Range at Retail

Texco has a new range of “Horrid Henry” bedding, while Cooneen has a new line of pajamas at retail in Asda, and a brand new range of “Horrid Henry”-themed glasses are available through the NHS voucher following a deal secured with Clear Vision.

Novel has also extended its agreement with Rubie’s for dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s and with Paul Lamond for board games and puzzles. P2 Games has agreed to a new license for its gaming app, and Fabric Flavours is now in its 12th year as licensing partner for “Horrid Henry” shirts.

Novel licensing agent Caroline Mickler brokered the recent licensing deals. “Horrid Henry” is currently airing on Nickelodeon and Netflix in the U.K. as well as in 90 territories globally.

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