Hollister, Lucy Hale Launch Fashion Collection

The collection—including dresses, leggings, skirts, and tops—will be released in two installments exclusively in Hollister stores and online at HollisterCo.com, on August 8 and August 29. 

To mark Hollister’s premiere celebrity collaboration, Hale will perform at the Hollister House this Sunday in Santa Monica, Calif.

“Lucy Hale is a perfect fit for Hollister," says Michael Scheiner, senior director of marketing and public relations, Hollister. “Her easygoing personality goes hand in hand with our Hollister lifestyle. This is part of our ongoing strategy to connect with our consumers and provide clothing and content that is relevant to them. We're looking forward to this campaign and know everyone around the world will love her collection.”

“I am so fortunate to be working with Hollister on this collaboration,” says Hale. “It is an exciting time for the brand and it has been an